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From 9^th till 11^th of September, Costa Navarino hosted for a fourth year in a row, “Navarino Challenge” 2016, gathering people from all over the world who participated to the semi-marathon, 10km and 5km running in the beautiful landscape of Messinia.“Navarino Challenge”, organised by Active Media, is a multiple award-winning, non-competitive sports tourism event that aims to raise awareness about the benefits of healthy living, exercise and the Mediterranean diet.

On April 21 at the 6th Congress Infocom Mobile World, the MPASS Ltd was awarded for the integrated and innovative lead generation and engagement solutions based on social media and Internet of Things, demonstrated during the MWC2016, the world’s largest gathering for the mobile industry, held annually in Barcelona. The award was received by the CEO of the company, Ms. Sophia Kallergi.

AB Vassilopoulos (AB), leader in the Greek food retailing market, celebrates 20 years of its ABPlus loyalty program, and launches several reward campaigns by offering extra points and special offers to all of its loyal customers. Among these awareness campaigns, AB launches, for the first time in Greece, an innovative gamification experience. With MPASS ltd cooperation, eight fully customized games will be gradually launched, one every two weeks on the AB touchpoints, the interactive info kiosks installed in 76 AB stores.

Technology and Innovation are rapidly transforming the face of business for retailers. On the other side, the consumers’ demand for convenience and immerse shopping experience will drive retailers to quickly adopt digital strategies that can increase revenue, reduce costs and deliver differentiated brand experience. That will definitely include the incorporation of IoT technologies.