AB Vassilopoulos, leading supermarket chain in Greece, is offering its customers a new online experience with the «Alfavitaki» Facebook Messenger chatbot application, using the MPASS “mysocialpass” chatbot service. The application, available on the AB Facebook Messenger official page, is built in order to increase the omni-present experience and enable AB Plus customers to:
Excelixi Center of Sustainable Entrepreneurship of Piraeus Bank group in collaboration with MPASS Ltd has successfully completed the training program “Excelixi-me” for farmers. The program was conducted through the gamification platform “Gaiming”, provided and developed by Mpass.
It is worthy to mention that this is the second time Excelixi selected “Gaiming” platform for a large-scale training-related program. The first initiative was to motivate bank employees across the Branches Network of Piraeus Bank, gaining certain knowledge about its scope and services.
The challenge
The emergence of today’s demanding consumers puts new requirements and expectations on the TV and media experience. There are three specific areas that influence a consumer’s service experience: great content, flexibility, and a high-quality overall experience.
Τα ΑΒ touch points είναι διαδραστικά σημεία επικοινωνίας με τον πελάτη μέσα στα καταστήματα ΑΒ, συνδυάζοντας ένα πλήθος δυνατοτήτων που συμβάλλουν στην ενίσχυση της αφοσίωσης και της σχέσης πιστότητας της ΑΒ Βασιλόπουλος με τους πελάτες της.
Βασίζονται στις πλήρως συμβατές με το GDPR καινοτόμες πλατφόρμες Fideli.Be και Gamification της MPASS η οποία παρέχει ολοκληρωμένες και καινοτόμες τεχνολογικές λύσεις με στόχο τη δημιουργία προσωποποιημένων και μοναδικών εμπειριών για το σύγχρονο καταναλωτή.
MPASS Ltd continues to drive market focus on reinventing customer experience and personalization by participating in Digital October: Customer Day 2017 conference that took place in Moscow on late September. Digital October: Customer Day 2017 is one of the most prominent conferences dedicated to Customer Experience with the participation of more than 400 professionals and leaders from various industry sectors, presenting and exchanging ideas on the future trends of Customer Experience.
From 9th till 11th of September, Costa Navarino hosted for a fourth year in a row, “Navarino Challenge” 2016, gathering people from all over the world who participated to the semi-marathon, 10km and 5km running in the beautiful landscape of Messinia.“Navarino Challenge”, organised by Active Media, is a multiple award-winning, non-competitive sports tourism event that aims to raise awareness about the benefits of healthy living, exercise and the Mediterranean diet.
Η ΑΒ λανσάρει την εμπειρία των Games σε όλα τα AB Touchpoints με την πλατφόρμα Gamification της MPASS
Η ΑΒ Βασιλόπουλος, εταιρεία ηγέτης στο χώρο του λιανεμπορίου, γιορτάζει τα 20 χρόνια της κάρτας πιστότητας ABPlus με πλούσιες προσφορές και πολλούς επιπλέον πόντους για τους πελάτες της! Ανάμεσα στις ενέργειες προώθησης η ΑΒ, λανσάρει εμπειρίες παιχνιδιών με την Gamification platform της MPASS.
On April 21 at the 6th Congress Infocom Mobile World, the MPASS Ltd was awarded for the integrated and innovative lead generation and engagement solutions based on social media and Internet of Things, demonstrated during the MWC2016, the world’s largest gathering for the mobile industry, held annually in Barcelona. The award was received by the CEO of the company, Ms. Sophia Kallergi.
After the successful launching of the ATHMessenger chatbot via Facebook - the first worldwide chatbot service providing live information for airports through Facebook Messenger - Athens International Airport (AIA) and MPASS cooperated to extend the AirMessenger service on Twitter.
AB Vassilopoulos (AB), leader in the Greek food retailing market, celebrates 20 years of its ABPlus loyalty program, and launches several reward campaigns by offering extra points and special offers to all of its loyal customers. Among these awareness campaigns, AB launches, for the first time in Greece, an innovative gamification experience. With MPASS ltd cooperation, eight fully customized games will be gradually launched, one every two weeks on the AB touchpoints, the interactive info kiosks installed in 76 AB stores.