Η MPASS ενισχύει την αγοραστική εμπειρία των πελατών της ΑΒ Βασιλόπουλος μέσα από τις πλατφόρμες Fideli.Be και Gamification

admin News May.28.2018

Τα ΑΒ touch points είναι διαδραστικά σημεία επικοινωνίας με τον πελάτη μέσα στα καταστήματα ΑΒ, συνδυάζοντας ένα πλήθος δυνατοτήτων που συμβάλλουν στην ενίσχυση της αφοσίωσης και της σχέσης πιστότητας της ΑΒ Βασιλόπουλος με τους πελάτες της.

Βασίζονται στις πλήρως συμβατές με το GDPR καινοτόμες πλατφόρμες Fideli.Be και Gamification της MPASS η οποία παρέχει ολοκληρωμένες και καινοτόμες τεχνολογικές λύσεις με στόχο τη δημιουργία προσωποποιημένων και μοναδικών εμπειριών για το σύγχρονο καταναλωτή.

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The MPASS ExplorIoT platform presented at Digital October: Customer Day 2017 in Moscow

mpass News Oct.11.2017

MPASS Ltd continues to drive market focus on reinventing customer experience and personalization by participating in Digital October: Customer Day 2017 conference that took place in Moscow on late September. Digital October: Customer Day 2017 is one of the most prominent conferences dedicated to Customer Experience with the participation of more than 400 professionals and leaders from various industry sectors, presenting and exchanging ideas on the future trends of Customer Experience.

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MPASS Innovative Services Demonstrated in MWC2016 Received Award

admin News Apr.18.2016

On April 21 at the 6th Congress Infocom Mobile World, the MPASS Ltd was awarded for the integrated and innovative lead generation and engagement solutions based on social media and Internet of Things, demonstrated during the MWC2016, the world’s largest gathering for the mobile industry, held annually in Barcelona. The award was received by the CEO of the company, Ms. Sophia Kallergi.

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AB Vassilopoulos Gamification for the 20 years of the ABPlus loyalty program

mpass News Apr.18.2016

AB Vassilopoulos (AB), leader in the Greek food retailing market, celebrates 20 years of its ABPlus loyalty program, and launches several reward campaigns by offering extra points and special offers to all of its loyal customers. Among these awareness campaigns, AB launches, for the first time in Greece, an innovative gamification experience. With MPASS ltd cooperation, eight fully customized games will be gradually launched, one every two weeks on the AB touchpoints, the interactive info kiosks installed in 76 AB stores.

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admin News Jan.19.2016

MPASS Ltd is excited to announce, that we will participate for the first time this year, in Mobile World Congress,
in Barcelona.

Mobile World Congress, or MWC, is an annual gathering for the mobile industry and related industries, organized
by the GSMA, and held in Barcelona, Spain, the Mobile World Capital. More than 2,100 exhibitors and 95,000
mobile professionals will gather, network, showcase and exchange ideas.
MPASS will be there throughout the four days of the conference, from 22nd till 25th of February.

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Dynamic expansion of MPASS in Serbian market: TempInfO project

admin News Oct.15.2015

We are excited to share the news of a cooperation agreement between MPASS and Delhaize Serbia, a leading food retail company in the region.  This is a dynamic expansion of MPASS’s operations into the challenging Serbian market, as part of its business strategy to target new markets abroad.

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Participation of MPASS in the 4th Social Media World 2015 Conference

admin News Oct.15.2015

MPASS has successfully participated in a presentation at the 4th Social Media World 2015 conference on the innovative “ATH-Messenger” service at the “Divani Caravel” Hotel on September 14th.

MPASS representatives presented how Omnichannel Marketing helps companies maximize the impact of their BTL (Below The Line) communication and provide better and faster ROI (Return on Investment) for their clients. 

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AB touch point: AB’s in-store interactive point of communication, has just been renewed

admin News Oct.15.2015

Following the success and great customer acceptance of interactive info kiosks in AB stores for more than three years, AB decided to refresh its “AB touch point” logo and kiosks’ branding and provide a renewed image. The rebranding of the service and the new visuals are in accordance with AB Vassilopoulos new store and digital channel branding. While the image of the service has changed, the value proposition remains the same: “exceptional customer engagement and long-lasting and rewarding customer relationship”.

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