Blog

Increase passenger experience and revenues with real-time and personalized information over social media

admin Articles Jan.22.2016

According to recent reports, there are 1,68 billion active mobile social accounts (23% penetration worldwide and 46% penetration on mobile phone owners). Additionally, only a 25% of the installed mobile apps are used, mainly for socializing, communicating and gaming. Mobile social media appear to be the key communication channel for retailers, brands, and service providers. Shoppers and passengers will receive the right message on the right, their preferred and daily used, channel.

Read More

Internet of Things in the Retail Industry: The innovative way to enhance experience and boost impulse buying.

admin Articles Jan.22.2016

Technology and Innovation are rapidly transforming the face of business for retailers. On the other side, the consumers’ demand for convenience and immerse shopping experience will drive retailers to quickly adopt digital strategies that can increase revenue, reduce costs and deliver differentiated brand experience. That will definitely include the incorporation of IoT technologies.

Read More

MPASS PARTICIPATES IN MOBILE WORLD CONGRESS 2016 IN BARCELONA

admin News Jan.19.2016

MPASS Ltd is excited to announce, that we will participate for the first time this year, in Mobile World Congress,
in Barcelona.

Mobile World Congress, or MWC, is an annual gathering for the mobile industry and related industries, organized
by the GSMA, and held in Barcelona, Spain, the Mobile World Capital. More than 2,100 exhibitors and 95,000
mobile professionals will gather, network, showcase and exchange ideas.
MPASS will be there throughout the four days of the conference, from 22nd till 25th of February.

Read More

Consum – Danone Case Study

admin Market Trends Oct.15.2015

Consum, one of the biggest Spanish retailers, with 600 supermarket stores and Danone, the multinational agri-food products giant, famous for its yoghurts, join forces in order to start a campaign to activate their consumers.

To do it, they choose Hooptap as the platform to boost the relationship with their customers and incentivize the most important activity, purchase. The goals were clear, increase consumer engagement with both brands and increasing the average consumption in a 20%.

Read More

The four steps to master Omnichannel Marketing

mpass Articles Oct.15.2015

We live in an era of messaging destruction that led to the age of indifference. Marketers worldwide were enthusiastic when they realized how easily they could reach their customers with their digital messages, but suddenly they understood that anyone else could also reach the same audience with the same easiness. We are bombarding consumers on a daily basis with a bunch of promotions through all available channels, traditional and all kinds of digital, but now they are paying very limited attention.

Read More

Dynamic expansion of MPASS in Serbian market: TempInfO project

admin News Oct.15.2015

We are excited to share the news of a cooperation agreement between MPASS and Delhaize Serbia, a leading food retail company in the region.  This is a dynamic expansion of MPASS’s operations into the challenging Serbian market, as part of its business strategy to target new markets abroad.

Read More

Participation of MPASS in the 4th Social Media World 2015 Conference

admin News Oct.15.2015

MPASS has successfully participated in a presentation at the 4th Social Media World 2015 conference on the innovative “ATH-Messenger” service at the “Divani Caravel” Hotel on September 14th.

MPASS representatives presented how Omnichannel Marketing helps companies maximize the impact of their BTL (Below The Line) communication and provide better and faster ROI (Return on Investment) for their clients. 

Read More

AB touch point: AB’s in-store interactive point of communication, has just been renewed

admin News Oct.15.2015

Following the success and great customer acceptance of interactive info kiosks in AB stores for more than three years, AB decided to refresh its “AB touch point” logo and kiosks’ branding and provide a renewed image. The rebranding of the service and the new visuals are in accordance with AB Vassilopoulos new store and digital channel branding. While the image of the service has changed, the value proposition remains the same: “exceptional customer engagement and long-lasting and rewarding customer relationship”.

Read More

Pages