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Consum – Danone Case Study

admin Market Trends Oct.15.2015

Consum, one of the biggest Spanish retailers, with 600 supermarket stores and Danone, the multinational agri-food products giant, famous for its yoghurts, join forces in order to start a campaign to activate their consumers.

To do it, they choose Hooptap as the platform to boost the relationship with their customers and incentivize the most important activity, purchase. The goals were clear, increase consumer engagement with both brands and increasing the average consumption in a 20%.

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The four steps to master Omnichannel Marketing

mpass Articles Oct.15.2015

We live in an era of messaging destruction that led to the age of indifference. Marketers worldwide were enthusiastic when they realized how easily they could reach their customers with their digital messages, but suddenly they understood that anyone else could also reach the same audience with the same easiness. We are bombarding consumers on a daily basis with a bunch of promotions through all available channels, traditional and all kinds of digital, but now they are paying very limited attention.

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Dynamic expansion of MPASS in Serbian market: TempInfO project

admin News Oct.15.2015

We are excited to share the news of a cooperation agreement between MPASS and Delhaize Serbia, a leading food retail company in the region.  This is a dynamic expansion of MPASS’s operations into the challenging Serbian market, as part of its business strategy to target new markets abroad.

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Participation of MPASS in the 4th Social Media World 2015 Conference

admin News Oct.15.2015

MPASS has successfully participated in a presentation at the 4th Social Media World 2015 conference on the innovative “ATH-Messenger” service at the “Divani Caravel” Hotel on September 14th.

MPASS representatives presented how Omnichannel Marketing helps companies maximize the impact of their BTL (Below The Line) communication and provide better and faster ROI (Return on Investment) for their clients. 

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AB touch point: AB’s in-store interactive point of communication, has just been renewed

admin News Oct.15.2015

Following the success and great customer acceptance of interactive info kiosks in AB stores for more than three years, AB decided to refresh its “AB touch point” logo and kiosks’ branding and provide a renewed image. The rebranding of the service and the new visuals are in accordance with AB Vassilopoulos new store and digital channel branding. While the image of the service has changed, the value proposition remains the same: “exceptional customer engagement and long-lasting and rewarding customer relationship”.

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Consumers’ changing habits impact on marketers

admin Articles Jul.27.2015

The digital revolution has a major impact in changing market landscapes and brands now face various challenges when planning their strategy due to the shifting shopping behavior of their customers. As contemporary customers are becoming more sophisticated and demanding the identification of the path to purchase has become a rather complicated process. Companies need to keep pace with this intensively shifting behaviors and adapt strategies able to cater to these new habits:

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MPASS developed ‘ATH Messenger’ app for the Athens International Airport (AIA)

admin News Jul.27.2015

MPASS, always aiming at providing cutting-edge solutions and services at the highest level to its clients, has developed the app ‘ATH Messenger’ as a result of a collaboration with the Athens International Airport (AIA). ATH Messenger is the first application internationally to provide flight live information for an airport through Facebook Messenger.

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