AB touch point: AB’s in-store interactive point of communication, has just been renewed

admin News Oct.15.2015

Following the success and great customer acceptance of interactive info kiosks in AB stores for more than three years, AB decided to refresh its “AB touch point” logo and kiosks’ branding and provide a renewed image. The rebranding of the service and the new visuals are in accordance with AB Vassilopoulos new store and digital channel branding. While the image of the service has changed, the value proposition remains the same: “exceptional customer engagement and long-lasting and rewarding customer relationship”.

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Consumers’ changing habits impact on marketers

admin Articles Jul.27.2015

The digital revolution has a major impact in changing market landscapes and brands now face various challenges when planning their strategy due to the shifting shopping behavior of their customers. As contemporary customers are becoming more sophisticated and demanding the identification of the path to purchase has become a rather complicated process. Companies need to keep pace with this intensively shifting behaviors and adapt strategies able to cater to these new habits:

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MPASS developed ‘ATH Messenger’ app for the Athens International Airport (AIA)

admin News Jul.27.2015

MPASS, always aiming at providing cutting-edge solutions and services at the highest level to its clients, has developed the app ‘ATH Messenger’ as a result of a collaboration with the Athens International Airport (AIA). ATH Messenger is the first application internationally to provide flight live information for an airport through Facebook Messenger.

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Golden award for GNTO & MPASS in Tourism Awards 2015, for the “Visit Greece” application for Samsung Smart TV

admin News Apr.24.2015

The Greek National Tourism Organisation (GΝΤΟ) has been awarded with the top honor in Tourism Awards 2015. In particular, GΝΤΟ and MPASS, the edge-technology company that developed the relevant application, were honored with the Gold award in the category of “Digital & Social Marketing: Innovative TV app”, for the implementation of “Visit Greece” TV app for Samsung Smart TV, which introduces Greece to millions of Samsung Smart TV users, worldwide.

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