TV STAR SmartTV app designed and developed by MPASS
MPASS continues its dynamic presence in the media field by designing and developing the SmartTV app for Star of Central Greece TV channel, which is now available on Samsung SmartTV platforms.
Blog
Consumers’ changing habits impact on marketers
The digital revolution has a major impact in changing market landscapes and brands now face various challenges when planning their strategy due to the shifting shopping behavior of their customers. As contemporary customers are becoming more sophisticated and demanding the identification of the path to purchase has become a rather complicated process. Companies need to keep pace with this intensively shifting behaviors and adapt strategies able to cater to these new habits:
MPASS developed ‘ATH Messenger’ app for the Athens International Airport (AIA)
MPASS, always aiming at providing cutting-edge solutions and services at the highest level to its clients, has developed the app ‘ATH Messenger’ as a result of a collaboration with the Athens International Airport (AIA). ATH Messenger is the first application internationally to provide flight live information for an airport through Facebook Messenger.
The HEINEKEN GAMIFICATION CASE by Hooptap: Engaging users in a fun and rewarding way
MPASS has recently partnered with Hooptap, a Spanish company and one of the global key-players in the latest digital solution of Gamification. Hooptap is delivering a rich games’ library and a powerful Gamification engine that can be customized so to meet any client’s individual needs.
Golden award for GNTO & MPASS in Tourism Awards 2015, for the “Visit Greece” application for Samsung Smart TV
The Greek National Tourism Organisation (GΝΤΟ) has been awarded with the top honor in Tourism Awards 2015. In particular, GΝΤΟ and MPASS, the edge-technology company that developed the relevant application, were honored with the Gold award in the category of “Digital & Social Marketing: Innovative TV app”, for the implementation of “Visit Greece” TV app for Samsung Smart TV, which introduces Greece to millions of Samsung Smart TV users, worldwide.
Kids Love Greece Audio Guide App designed and developed by MPASS
MPASS Ltd has partnered with the Kids Love Greece organization to design and develop the Kids Love Greece Audio Guide app. Kids Love Greece is an online portal providing detailed information and tips to tourists that consider Greece as a vacation destination to their families.
Engaging Millennials: The need for retailers to strengthen their Omnichannel strategy
As the retail landscape is rapidly changing, more and more brands try to keep pace by adopting new ways of communicating and interacting with consumers. Moreover, Millennials i.e. the first digitally-based generation, are emerging as the segment of shoppers that retailers are currently focusing on engaging.
Gamification: An essential component of a winning digital strategy
Gamification was once perceived as an activity of choice for teenage users only, however the ongoing competition in the digital landscape and the need for brands to adopt innovative concepts for driving engagement, have well established gamification as a key component to their marketing strategy.