MPASS has recently partnered with Hooptap, a Spanish company and one of the global key-players in the latest digital solution of Gamification. Hooptap is delivering a rich games’ library and a powerful Gamification engine that can be customized so to meet any client’s individual needs.
The Greek National Tourism Organisation (GΝΤΟ) has been awarded with the top honor in Tourism Awards 2015. In particular, GΝΤΟ and MPASS, the edge-technology company that developed the relevant application, were honored with the Gold award in the category of “Digital & Social Marketing: Innovative TV app”, for the implementation of “Visit Greece” TV app for Samsung Smart TV, which introduces Greece to millions of Samsung Smart TV users, worldwide.
MPASS Ltd has partnered with the Kids Love Greece organization to design and develop the Kids Love Greece Audio Guide app. Kids Love Greece is an online portal providing detailed information and tips to tourists that consider Greece as a vacation destination to their families.
As the retail landscape is rapidly changing, more and more brands try to keep pace by adopting new ways of communicating and interacting with consumers. Moreover, Millennials i.e. the first digitally-based generation, are emerging as the segment of shoppers that retailers are currently focusing on engaging.
Gamification was once perceived as an activity of choice for teenage users only, however the ongoing competition in the digital landscape and the need for brands to adopt innovative concepts for driving engagement, have well established gamification as a key component to their marketing strategy.
MPASS will sponsor the "2nd Athens Customer Experience Festival“ (ACEF), which will take place on May 14th at the "Pentelikon Estate" in a wonderful green area of 32 acres in Varympompi.
The Stiletto Wars campaign which was deployed recently by British luxury department store Harrods, is a great example of how gamification can be applied in engaging, creative digital marketing campaigns that generate entertaining, immersive social user experiences.The Stiletto Wars campaign which was deployed recently by British luxury department store Harrods, is a great example of how gamification can be applied in engaging, creative digital marketing campaigns that generate entertaining, immersive social user experiences.
Currently, there are over one million apps released in the marketplace. Billions of them are already installed onto devices. However, according to a 2013 Flurry survey, only a 25% of the apps installed are used after a three-month period from users, indicating below average loyalty. Thus, a need to introduce new engagement concepts and methods so as to provide interactive and exciting experiences to mobile users, has occurred.
