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Gamification Case Study: the Stiletto Wars campaign by Harrods

admin Market Trends Apr.24.2015

The Stiletto Wars campaign which was deployed recently by British luxury department store Harrods, is a great example of how gamification can be applied in engaging, creative digital marketing campaigns that generate entertaining, immersive social user experiences.The Stiletto Wars campaign which was deployed recently by British luxury department store Harrods, is a great example of how gamification can be applied in engaging, creative digital marketing campaigns that generate entertaining, immersive social user experiences.

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Gamification and edutainment: The prerequisites for successful mobile apps that engage, educate and entertain

mpass Market Trends Nov.05.2014

Currently, there are over one million apps released in the marketplace. Billions of them are already installed onto devices. However, according to a 2013 Flurry survey, only a 25% of the apps installed are used after a three-month period from users, indicating below average loyalty. Thus, a need to introduce new engagement concepts and methods so as to provide interactive and exciting experiences to mobile users, has occurred.

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The “Truce Quiz” game app on the Nanjing Youth Olympic Games

mpass News Nov.02.2014

The International Olympic Truce Center designed a Truce Quiz game for the young athletes participating on the Nanjing Youth Olympic Games. The game, launched on Android tablets, asks from young athletes visiting the Olympic Truce booth at the Youth Olympic Village in Nanjing, to answer a set of multiple-choice quizzes to earn the opportunity to evolve into ambassadors of Olympic Truce in their respective countries. Athletes by engaging with this interactive “Quiz Game” learn the history about Olympic Truce and the strong relation with the Olympic Movement.

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SmartTV Case Study: From E-Shop to TV-Shop

mpass Articles Nov.01.2014

TV-Commerce (television-driven purchases and TV-shops) and contextual advertising is the actual evolution of the Connected TVs. TV-Commerce engages users instantly, through their home comfort and living room. With just one click in the remote control, users can order their goods and receive them at their door.

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More mobile Location-Based campaigns are utilizing Geo-fenced and Geo-aware strategies

mpass Market Trends Sep.04.2014

Mobile campaigns which incorporate geo-fencing and geo-aware marketing are increasing in number according to two recent studies by Verve Mobile held in 2013 and 2014 covering trends in location-based marketing. Reports provide metrics and findings following an examination of 2500 campaigns and deliver some valuable insights about the way that geo-fenced and geo-aware strategies are encompassed into various mobile campaigns deployed by marketers.

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mProS: The new proximity marketing solution by MPASS Ltd

mpass News Sep.03.2014

MPASS Ltd has launched mProS , an innovative Proximity and Geo-fencing Sales & Marketing turn-key solution which enables retailers, traders and marketers to reach broad audiences with rich, context-relevant, location – based and targeted pushed messages at the point of presence through their mobile devices, utilizing Bluetooth, WiFi or GPS technology.

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