How Marketers should exploit Proximity/Geo-fencing Marketing to engage audiences

mpass Articles Aug.31.2014

Given the ongoing growth in digital access and as mobile devices have become a pivotal part of modern society’s lifestyle, retailers and brands now need to consider adapting new marketing concepts to communicate with their consumers. As a different shopping behavior is evolving by a new generation of shoppers who are more tech-savvy and holders of multiple, comparative market information, retailers should now think beyond traditional fundamentals to build up marketing strategies in order to communicate with them.

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Proximity Marketing and the Red Bull Campaign Case Study

mpass Market Trends Jul.10.2014

Proximity Marketing is a great tool for retailers to reach a broad range of consumers through their mobile devices near the point of sale and deliver relevant and targeted content based on the location of the interaction. Its concept favors campaigns that are based on delivering promotional offers to be redeemed at the point of interaction.

Many large brands such as Red Βull have ventured proximity-based mobile promotions, targeting consumers with Bluetooth-enabled devices while they are in-store.

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AB Vassilopoulos Continues Partnership with MPASS

mpass News Jul.09.2014

MPASS Innovative Services continues partnership with Hypermarket Chain AB Vassilopoulos. AB will continue to use MPASS’s integrated solution, ‘my AB Touch Point’, which has been successfully launched since 2013 with outstanding results to date.

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Pameodeon service receives Bronze prize in “2014 e-volution awards"!

mpass News Jul.07.2014

E-volution Awards 2014 awarded the BRONZE prize for the Video-On-Demand service, in the category of entertainment, to ODEON/pameodeon. The service application for Smart TVs was fully developed and integrated by MPASS Ltd. It is the first VoD service in Greece for SmartTVs.

Pameodeon is a fully interactive service that is addressed to registered users, allowing them to select movies through their comfort of their home, accessing a wide range of titles from their TV via streaming, anytime they want. The application is available in a bilingual version (English, Greek)

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Retailers’ biggest challenges for the right Digital Marketing Strategy

mpass Articles Jul.06.2014

The penetration of digital coupons in the retail market has risen exponentially over the last few years. The rapid growth of the web and the mobile apps and the dominance of social networks, have all been critical for incentivizing retailers to seek innovative, turn-key solutions in order to approach and interact better with the consumers. These market dynamics along with the market need for evolution and innovation, have led to the adoption of Digital Marketing as a major component of any marketing policy. At the center of this trend is the emergence of Digital Coupons.

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