MPASS INNOVATIVE SERVICES DEMONSTRATED IN MWC2016 RECEIVED AWARD
On April 21 at the 6th Congress Infocom Mobile World, the MPASS Ltd was awarded for the integrated and innovative lead generation and engagement solutions based on social media and Internet of Things, demonstrated during the MWC2016, the world’s largest gathering for the mobile industry, held annually in Barcelona. The award was received by the CEO of the company, Ms. Sophia Kallergi.
INCREASE PASSENGER EXPERIENCE AND REVENUES WITH REAL-TIME AND PERSONALIZED INFORMATION OVER SOCIAL MEDIA
According to recent reports, there are 1,68 billion active mobile social accounts (23% penetration worldwide and 46% penetration on mobile phone owners). Additionally, only a 25% of the installed mobile apps are used, mainly for socializing, communicating and gaming. Mobile social media appear to be the key communication channel for retailers, brands, and service providers. Shoppers and passengers will receive the right message on the right, their preferred and daily used, channel.
INTERNET OF THINGS IN THE RETAIL INDUSTRY: THE INNOVATIVE WAY TO ENHANCE EXPERIENCE AND BOOST IMPULSE BUYING.
Technology and Innovation are rapidly transforming the face of business for retailers. On the other side, the consumers’ demand for convenience and immerse shopping experience will drive retailers to quickly adopt digital strategies that can increase revenue, reduce costs and deliver differentiated brand experience. That will definitely include the incorporation of IoT technologies.
We live in an era of messaging destruction that led to the age of indifference. Marketers worldwide were enthusiastic when they realized how easily they could reach their customers with their digital messages, but suddenly they understood that anyone else could also reach the same audience with the same easiness. We are bombarding consumers on a daily basis with a bunch of promotions through all available channels, traditional and all kinds of digital, but now they are paying very limited attention.