KARELIA TOBACCO COMPANY

Call-to-Action, Responsive Web-Site, CRM & Game for Karelia New Brand – Superior Virginia Cigarettes

To promote the new brand of George Karelia and Sons, Superior Bright Virginia, MPASS Ltd has customized its Campaign Management Platform to build a unique customer experience via a responsive web-site and a interactive gamification approach. More than 150.000 unique alphanumeric codes placed in the Bright Virginia package in order to motivate the users to learn more about the flavor and also invited to register on the web-site to take part in draws and win instantly many gifts.

Via the call-to-action approach the customer:

  • Is informed about the quality of new Karelia’s brand, the way of participation at the contest and learn more about the gifts.
  • Create & edit personal profile.
  • Register unique codes with real time feedback about the number of participations.
  • Earn instant wins according to participations/user.
  • Take part in draws .
  • Direct contact with Karelia via contact form.

For further promotion of the new brand, MPASS has develop a game for android tablets with offline functionality.  The user has to spot four differences within 60sec between two photos, in order to win participations for the contest’s draw.

 

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