Leroy Merlin’s Smart-Coupon Service

Coupons are sent to handsets via SMS, containing unique codes and a web-link. The received coupon is personalized and unique per campaign, allowing accountability. Redemption is performed on MPASS’s in-store info kiosks through which consumers at Leroy Merlin stores can register , in order to receive and print their coupons. Registration is also available through the company’s web-site, where visitors fill in their mobile phone number to receive a unique discount coupon. The customers’ details are collected for any future direct communication.

Using MPASS multichannel coupon management platform our B2B partners, like Leroy Merlin, you can manage and distribute coupons and launch pull/push campaigns using multiple communication channels (mobile, email, micro-sites, social media) and discount coupons options.
The Smart Coupon Service was launched on Jan 2012, and after two years of operation:

  • has distributed more than 44.000 (sent via SMS, Internet and Kiosk Walk-in), i.e. more than 120 delivered coupons/day
  • has issued more than 9.000 coupons (smart coupons printed before item purchase), i.e. 26 printed coupons/day

Overall, the Smart Coupon Service has achieved a 20% of return and redemption rate. One coupon out of five has turned to a purchase. In addition, the Smart Coupon Service has collected valuable data registered by 6.500 new customers.

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