“Your Lucky Bag” rewarding campaign for Athens International Airport

“Your Lucky Bag” rewarding campaign from the Athens International Airport aimed to enhance the passengers’ shopping experience in the new Schengen area of the Main Terminal. 
The “Your Lucky Bag” campaign, rewarded passengers for shopping within the intra Schengen shopping area. For purchases made, the passengers were getting a lottery coupon in order to participate into a lottery of rewards, such as discounts, vouchers and gifts, accessible via an interactive info-kiosk engagement application. 
Based on the MPASS Fideli.Be rewarding, engagement and couponing platform, the “Your Lucky Bag” campaign has been customized to meet the AIA business requirements. MPASS Fideli.Be is a rewarding and engagement platform for rewards, lotteries, offers, gifts and discounts management. 

 

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