Gamification consists in implementing game elements and game psychology in a non-game context with the goal of involving and motivating the users.
It is a tool for user engagement and behaviour change, which succeeds where other tactics and strategies delivered poor results. It gives people the purpose and the challenge they need to get motivated and involved by taking advantage of their human psychological predisposition to engage in gaming.
GOALS THAT GAMIFICATION HELPS TO BE REACHED
TV AUDIENCE ENGAGEMENT
Second screen interaction
The second screen allows the smartphone user to actively participate and be engaged with the TV content (live or not), so to increase stickiness. By becoming a second screen, the smartphone turns into a natural extension of the TV content. This completes the 360º user experience, as they interact with extra content and play with the shows live, amongst many other actions.
Customer retention is one of brand’s biggest challenges. Brands have to take great care of their customers to prevent fickle behaviour and encourage loyalty. We can give you the solution to enhance the relationship with your customers and improve business results.
MPASS provides the ideal tool to turn your staff’s everyday activity into a fun and engaging experience.
Engaged and satisfied employees work more and better, and we can help you to encourage your employees to love
their job, learn more about it and boost productivity.
HOW IT WORKS
MPASS, can provide a fully customizable web or mobile based solution with the help of a rich gameroom with more than 50 game mechanics. Based on project’s profile and aims, we select the most relevant game(s), and we customize them so to fully much not only the look and feel of client but also the content and the mission, in order to reach the desired end-target of the project.
Gamification platform has built-in reward engine for users to instantly gain rewards, so they are constantly motivated with points, badges, prizes and promotions that encourage further interaction. The platform is also offered with rich real time analytics, for client to have instant insights and data capture.
Through the application of game systems and game logic, MPASS helps its clients to offer an added value, allowing them to reach specific engagement goals and be totally differentiated
from the rest of the market.
BENEFITS OF GAMIFICATION FOR YOUR BUSINESS
Customers actively interacting with your brand and services via gamification are becoming emotionally involved and they’ll stay with you longer, thus building longer-term loyalty than with usual techniques. Game mechanics and a social component, bring together the perfect formula to engage users and retain them.
More loyalty from customers means increased business revenue and a more profitable customer lifecycle. An engaged and attached customer will buy more compared to those selecting based on product cost and features only.
Engagement through mobile apps can also lead to more brand awareness, brand visibility and brand recognition as customers share information and updates via social media. Users are encouraged to perform special tasks in order to benefit from a reward, while brands gain referrals and virality.
Using gamification also gives businesses access to valuable insights about customer behavior: what they buy, when they make a purchase, their contact information, their behavioral preferences etc. The captured information is crucial to align the communication and promotional strategy on an individual level, so to offer a product/service relevant with their needs and more impactful incentives to keep them coming back.
Gamification focuses not only on customers, but also on your employees. It helps you create enjoyable experience, add vitality to the job and motivate your team day after day.
Game elements can drive employees’ learning behavior both by capturing their interest and motivating them to continue learning. As everyone speaks game language, they will be encouraged to embrace organization’s cultural elements or to perform specific educational tasks without being told to.